Down for Maintenance
But don't let that stop you from learning about two important principles:
Clarity
and
Focus
Clarity is about the message you want to convey. This could be a feeling or even emotion.
Focus is about communicating your message clearly.
The means and method aren't important. The intention and reception of your message matter most!
Displayed on a billboard in New York City or on a napkin in a diner, neither will matter if no one is interested.